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FALCON TRAILS

Transparency & Trust

Privacy Policy

We respect your privacy. Here is a clear, plain-language breakdown of what information we collect when you plan a holiday with us and how we protect it.

Last updated: August 2026

1. Information We Collect

When you request a quotation or enquire about a tour package through our website, we collect:

  • Contact Information: Full name, mobile/WhatsApp number, and email address.
  • Trip Preferences: Intended destination, travel dates, party size, and custom requirements.
  • Technical & Attribution Data: IP address, device type, browser, referring URL, and campaign parameters (UTMs) to evaluate marketing efficiency.

2. How We Use Your Information

We use your details strictly for facilitating your travel journey:

  • Designing tailored day-by-day travel itineraries and generating transparent price estimates.
  • Connecting you with an assigned trip planner via phone, WhatsApp, or email.
  • Processing hotel, camp and local transport bookings upon quotation confirmation, under our booking terms.
  • Strict Supplier Protection: We never sell, rent, or trade your personal information to third-party marketing databases.

3. Cookies, Analytics & Privacy Controls

Our public website loads Google Analytics 4 (GA4, Measurement ID: G-QYEMRESK5G) to collect aggregated, anonymised usage metrics and measure completed lead conversion outcomes (such as verified enquiry submissions and contact link clicks). We also use Microsoft Clarity (Project ID: xjou7q21qy) to analyze user experience and page rendering performance through aggregated telemetry.

PII Masking: All visitor input fields across our enquiry, itinerary planning, and booking forms have strict telemetry masking enabled (data-clarity-mask). Personal identifiers including names, phone numbers, email addresses, and trip notes are completely masked before telemetry is recorded and are never visible in session replays. Internal staff CRM portals do not load analytics or recording scripts.

Google Tag Manager (GTM) is configured as an optional integration container and remains inactive unless container credentials are set. You may configure your browser or ad-blocking tools to decline cookies or analytics scripts without affecting your ability to browse our itineraries, view published rates, or contact our team directly.

4. Data Retention & Security

All lead and booking records are securely stored on encrypted servers with role-based staff access restrictions. If you would like us to update or delete your contact records from our enquiry database, simply email our data privacy team at info@falcontrails.in.

5. Contact Our Privacy Officer

For questions regarding our privacy practices or data handling policies, reach us at:

Falcon Trails

Naqashpora, Barbarshah, Babademb Road, Munawara Abad, Srinagar, Jammu and Kashmir 190001, India

Direct: +91 96222 10290 · Email: info@falcontrails.in

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